Why a Bucket Bag Became Fashion
There are a few things that, in the modern fashionworld, happen to be totallyinevitable: Zara knocking off designers the minute Fashion Week ends, bloggers filling up your Instagram feed with pretty (if banal) photos of things like mashed avocado on toast, and the one bag that everyone just gotta have.
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That last one is of particular interestto us because while we love a gorgeous Cline tote salvatore ferragamo or a buttery Proenza Schouler satchel as much as the next girl we have a hard time getting on board with the notion that young women should shell outthousandsof dollars for a handbag, only to be told in six months that it pass.
It for this reason that we paying close attention toMansur Gavriel, a young label thatmanagedto do the imposible: Create bags that have the fashion crowd in a tizzy but thatdon particularly trendy, recognizable, or status driven and that are relatively affordable, to boot.
Founded in 2012, by Rachel Mansur and Floriana Gavriel, the New York based brand creates simple,functional, leather bags in threesilhouettes a tote, a pouch, and a bucket style, the latter getting the most amount of buzz (likelyspurred by the fact that they sold out everywhere, and women are putting their names on waiting lists.) At $495, the bucket style isn cheap, butcertainlymore palatable than Givenchy $2,000 floralNightingaletote or Chanel $4,000 Le Boy bag.
Mansur Gavriel bucket bags; $495
There no conspicuous branding on Mansur Gavriel bags, save for a discrete gold embossed label, though you cancustomizethe lining with fun, bright colors. The fact that all the bags in the brand initial collection were rendered in only thre salvatore ferragamo e basic colors (black, tan, andbrickred) could hint at the idea that fashion minded women are suffering from spot it a mile away bag fatigue.
That not to say these aren qualitypurchases every bag is made in Italy with Tuscan leather but they decidedly less recognizable than big brandsilhouettes(Chanel quilted envelopes, Phillip Lim Pashli shape, Cline trapeze style) and are slightlyreminiscentof Coach classic bucket shape from the 1980s and when accessories took a moreminimalistturn.
The idea that fashion followers might be looking to move away from beingconspicuoushas been getting a lot of attention lately, since New York Magazine debuted a story on amovement thatdeliberatelyhas people embracing astylized when it comes to clothing, rather than always seeking to stand out or be different.
However, there no denying that among the fashion crowd Mansur Gavriel bucket bagis a status bag, even if the founders didn design it that way. The bucket st salvatore ferragamo yle issold out everywhere, it listed on eBay for $800, and it been the subject of stories on sites like Fashionista, which recently wrote an actual guide that detailed how you can get your hands on the bags. Plus, as Fashionista pointed out, Mansur Gavriel counts Eva Chen, Garance Dor and Miranda Kerr as fans all influential insiders.
Another reason why this brand has clearlyapproached status: Since selling out, it seems the label has raised its prices. During a trunk show on Moda Operandi last month, we noticed that the spring 2014 bucket bags were $610 and $695, not $495 an obviousresponseto the fact that people want these bagsbecauseof their rising fashion cred.
After all, if shoppers were onlyconcernedabout the shape, they just head over to Urban Outfitters and pick up a near identical Baggu leather bucket bag for $140and call it a salvatore ferragamo day.